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Thank you for choosing School Site as your website solution! We are excited to launch your custom design project.

Once you have submitted a General Agreement to our Sales Representative, you will receive an e-mail from your Content Coordinator as well as an invitation to Basecamp, an online tool we use to track progress, share ideas and communicate with you throughout the process.  As you can imagine there are many steps involved in a custom design website project, but we will guide you throughout the process.   


Before you embark on a new website project, you need to have a clear vision of the following: 

  • The #1 reason you are updating or upgrading your website now 
  • The #1 purpose of your website, and the secondary purpose of your site (Example: evangelism / marketing / enrollment is priority while serving current members / repeat visitors is secondary. OR maybe it's building online communities of existing members as priority and growth as secondary.) 
  • Your target audiences defined 
  • Goals of your project 
  • The types of content that you MUST have on your home page and how that content will help you reach your goals and vision 
  • Navigation / sitemap. This is a core step that is often left till late in the project but should start right away.  

We'll help you figure out how to reach your audience with your new design and offer suggestions along the way, but we can't define your goals, or your audience. 


The first step in this process will be complete a custom design project worksheet and provide us with site assets including a high-level sitemap, logo files and branding documentation, as well high-quality photos/images for the new site.  

Your content coordinator will provide you with a link to a Dropbox folder which you can use to upload your site assets throughout this process.  You may organize your site assets by creating sub-folders.  Additional information for each items is listed below: 

The Custom Design Project Worksheet  
  • An online form that is used to help define the goals, purpose and scope of your new website.   
  • A PDF of the form is available in case you need to review with stakeholders before submitting the form online.   
Initial Site Map  
  • The initial sitemap should at a minimum include the top navigation categories that you expect to appear on your website and any utility links/callout buttons.   
  • This will help drive the conversation of site organization and user experience as visitors explore your website.   
  • The sitemap you submit can be a chart or visual representation or simply a list.   
  • At this time we are looking for 5-10 high quality images of at least 300 dpi that can be used as placeholder images in the design files.  
  • These images can be images of the campus, classrooms and other environments, as well as candid photos to help the design team understand the culture and mood of your organization.    
  • Throughout the process you will have access to the Dropbox account and can continue to build a library of images.  At the end of the process your content coordinator will load these images in your Site Manager File Uploads.   
  • For more information on Photography, see  our photography guidelines.
Logo Files and Branding Documentation   
  • We request that your logo file(s) be provided in professional EPS file format.  
  • If EPS is not available, a high quality, transparent PNG file is acceptable.   
  • If you do not have an EPS or PNG, we can work with most JPGs, but we may be limited or restricted depending on file size and overall graphic quality. 
If you do not have professional logos for your organization, we do offer original logo creation design services, as well as logo updating / creating professional logo file services. Please contact us for more information. 


Next, we will schedule the Project Kick-off Meeting (via WebEx) with you. 

  • This meeting typically lasts 90 minutes.   
  • Our experience is that the meeting is much more productive when the group of attendees is limited to two or three stakeholders.  Ideally this would include a project manager and an individual responsible for building website content.   
  • If there is a large committee for this project, please choose one or two members that can attend the meeting and report back to the committee. 
  • Our approach to any design project is to "begin with the end in mind" which supports our goal to create a beautiful site that you can maintain and keep updated.   

By the end of our meeting we will have discussed the following: 

  • Target Audience, Purpose, Vision & Goals  
  • Design aesthetics 
  • Navigation 
  • Types of content on the homepage.   
  • Your process and content cycles 

We will use a variety of other websites (School Site custom sites and other industry sites) to visually communicate ideals, examples, and features that you may be interested in.  

During this time, it's important for you and your team to continue your work on site photography, your sitemap, and content.   


After Project Kickoff, our team of designers will begin working on the wireframe and style tile for your new website.  


A wireframe is a simple black and white sketch that provides a visual map of what elements and features will go where on the home page.  When reviewing the Wireframe, be sure to check for the following : 

  • Navigation Menu 
  • Call-out buttons and utility links 
  • Content Sections for stories, videos, announcements, calendars, etc. 
Style Tiles 

A style tile is a visual tool that focuses on the personality and mood of a website.  A style tile provides fonts, colors and style collections that will be used throughout your new site.  When reviewing the style tile, be sure the following accurately reflect your branding standards/desired look and feel. 

  • Font Type and Font Face 
  • Colors 
  • Design Accents 

  • Your Wireframe and Style Tile will be ready for your review and feedback within 1-2 weeks after the Project Kickoff.   
  • The Wireframe and Style Tile will be delivered via InDesign, an online project board.  
  • We will have tour points within the project board that will provide an explanation of what you are seeing.  You will be able to reply to any of our tour points or start your own comments.   
  • Once you have approved both the wireframe and style tile, the Design Team will begin designing your new website. 


Now that you have approved the wireframe and style tile the Design Team will begin the design concept of your home page and interior pages    

  • The design will be delivered in the same InDesign project board as your wireframe and style tile. 
  • We will have tour points within the project board that will provide an explanation of what you are seeing.  You will be able to reply to any of our tour points or start your own comments.   
  • Most projects go through 3 – 4 rounds of revisions and design modifications 
  • To keep the project moving, it's important to move through the rounds of feedback, changes and approval in the design stage quickly. 
  • During this phase, you will need to finalize the main navigation categories, social media icons, footer address and text, sectional headers, home page content sections, as well as other items requested by the design team.   
  • The header and footer will be the same site wide. 
  • Layout options on the interior pages will be selected in the School Site Content Management System (CMS).  Options include banner images, interior navigation menus, main content area tools, right side content area tools, headings, pages titles and more.   

Upon Design Approval, the following items will be added into Basecamp Project as to-do with a due date.  Not having these items will create a delay in the project.   

  • Sitemap (if not already submitted). Please see our Sitemap page for additional details. 
  • All social media and third party links. Your project manager can give you a full listing, but this can include Facebook, Twitter, and any links for icons and navigational buttons on your design that are not internal pages of your site. 
  •   Google Custom Search code. If you have elected to have a custom search on your site (not required), we will need you to provide us with the code for that search. 
  •   Any final images that have been requested by your Content Coordinator. 
  •   Any email address that may be linked to from the footer (if applicable). 
  • If you are an existing School Site customer, we will work with you to decide on a wrap/conversion or old-to-new site process. 
  •  Any other items requested by your Content Coordinator. 


Once we have received your full approval on the designs, we move the project into the Coding/Implementation/Testing phase.  Depending on queue volume, this process typically takes 3 to 4 weeks. Your Content Coordinator will notify you as soon as an expect release date is established so that training can be scheduled.     

If you haven't started already, begin content preparation & organizing for each page.  This is when you will take your sitemap and expand it further to define the target audience and purpose as well as the elements you want on each page. These elements include: 

  • Banner Image 
  • Text Content 
  • Images on the Page 
  • Key Links or Next Steps 

With this kind of detailed content, you create a checklist of what needs to be written, compiled, organized, photographed and more.   


  • Your training will be conducted via WebEx with the School Site Specialist and your Content Coordinator.   
  • Anyone in your organization who is or will be responsible for the daily/regular content building/updating should be in attendance.   
  • Your Content Coordinator will cover all of the customized elements of your website. 
  • The Training Specialist will cover the basics of the Content Management System and provide you with your login credentials.  
  • After the training session is complete you may begin building content on your new website  
  • Our support team is available to answer any additional questions you may have along the way.  You may reach us by calling into Renweb Support or e-mailing 



Once you have built the content on your new site, you can schedule your site to Go Live.  Please click here to visit the Go-Live Resource Page.