Skip Navigation
Request Training

The first thing you should know is that there are multiple levels of accessibility. See Understanding Web Content Accessbility Guidelines (WCAG).

There are several things you can do right now to increase the accessibility of your website for visitors with disabilities. As a bonus, these things will help with your SEO too.

Give screen readers something to read.

Your site is compatible with screen reading software that may be used by visually impaired visitors to your site. Review your content and focus on making it concise, yet comprehensive. This screen/browser reading software reads aloud the text content including headlines, paragraphs and text alternatives for visual content like images and videos.

1) Enter search engine title tags and search engine descriptions

This is also important for SEO. Learn more about adding title tags and writing meta descriptions

2) Headings are listed in order 

Each of your internal pages already has an H1 heading as the page title. As a general rule, headlines should display in hierarchical order. H2 or any headline less than H2 displays after the H1, and likewise for the other sizes. 

3) Hide overview pages from the navigation

The first page in each category (which is typically the overview page) should not display in the menu. Your visitor will arrive at the page when they click the category title.

4) Use Alt tags on images

Be sure to include Alternate Text for every image you display on a page. This way, visually impaired users using screen reading software will be able to understand what is happening in the image utilizing the alt text. Learn more about adding alt tags

5) Got acronyms? Mark 'em up with the HTML tag

The tag defines an abbreviation or an acronym. Marking up abbreviations is easier than you think, and can give useful information to browsers, translation systems and search engines. Follow these steps in your site manager:

  • Locate the Text content where you have an acronym, WCAG in this example. Click the dropdown menu to update content.
  • Click the Source button in the upper left corner of the content editor.
  • Add the tag, specifying the title using the format of the example shown here. 

Now, when your website visitor hovers their cursor over the acronym, a title will appear and its text will be sued by screen readers.

6) Include video transcripts

Someone who is hearing impaired will be unable to hear the audio on your video. Therefore, it is very important to provide closed captioning or a video transcript so they can follow along with the video. This could be done in the form of a downloadable PDF (be sure to provide a link to a download a PDF viewer). A better solution is to add a text link near the video that links to a page displaying the text of the video transcript.